Best and Free Email Marketing Software in 2022

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Without a doubt, email marketing isn't just alive and well; it's flourishing! And if you're thinking about using email marketing services, you can count on:

  • reaching out to a larger number of clients via their preferred communication channel,
  • Increasing your sales and even increasing your profits
  • Increasing the visibility of your brand

We have also compiled a list of 12 email marketing services from which you can choose.

But first, let's establish a common understanding of what email marketing services are and why they're so essential

What exactly is an email marketing service

An email marketing service is a piece of software or technology that assists you in the creation, management, and optimization of email marketing campaigns.

A good email marketing service makes it simple for you to send newsletters, product launches, and abandoned cart emails to your list by providing you with the necessary tools.

The drag-and-drop editor in most email marketing services, for example, makes it simple to produce polished emails without technical skills. Other features, such as segmentation and tags, enable you to create highly targeted and customized campaigns.

Consider it a personal assistant who works for you behind the scenes. While working on projects, your e-mail marketing service supports prospective customers in the background and builds your brand recognition.

email marketing software in 2021

Why is email marketing so effective?

The most important reason for email marketing is that it has been proven to be the most effective marketing channel time and time again.

According to a Content Marketing Institute survey, 31% of B2B advertisers said email newsletters were their best medium for nurturing leads.

It comes as no surprise that 9 out of 10 advertisers distribute content via email. And they do so because the average click-through and conversion rates make the effort worthwhile.

These figures demonstrate why email marketing isn't just a nice-to-have for your company; it's a must-have.

It has not only remained the most effective marketing channel nearly 50 years after its introduction, but it has also made a seamless transition to mobile devices.

Take a look at a real-life case study of TechSoup Polska to get a better understanding of the relevance of email marketing.

Here's a quick case study of a company that boosted sales through email marketing:

TechSoup Polska teaches community and social groups how to use new technologies such as software and hardware.

To target their clients with new offers and suggestions, the company started using email marketing, especially a newsletter.

Liza Nema, the Project Coordinator at TechSoup Polska, explained that the company employed segmentation to send customers offers about various products, interests, and equipment.

Their approach was straightforward.

The content was organized: The information sent out was divided into parts to make it easier for consumers to understand.

Each e-mail was consistent: the users knew who the e-mails came from because TechSoup used their brand colors and graphics.

They didn't send the same email to everyone on their list, so they sent different emails to different groups. Specific content was sent instead to segmented beneficiary groups such as sending Google Ads Training information to the clients using the Google for Non-Profit platform.

So how important was email marketing to the bottom line of TechSoup Polska?

After 12 months, the order value of their newsletters increased by 1200 percent! (By the way, they made use of this email marketing software!)

Now that you understand what email marketing services are and why they are relevant, let's take a look at our top ten email marketing service recommendations.

email marketing software in 2021


Key Elements

  • Using a marketing automation workflow builder, create automated email campaigns.
  • Use Spam check and Inbox preview to preview and validate your emails before sending them.
  • Use advanced filters to segment your lists.
  • Keep track of opens, clicks, unsubscribes, purchases, and so on.
  • Send notifications based on each subscriber's time zone or behavior.
  • Analytics and A/B testing will help you track and test your email marketing efforts.


Plans for up to 1,000 subscribers begin at $15 per month. The tool's Plus plan, which starts at $49 per month and includes features such as sales funnels, contact scoring, and automated workflow builders, makes it even easier for small businesses to create successful email campaigns. There are two types of discounts available: 18% for annual plans and 30% for biannual plans. Nonprofit organizations may also take advantage of a special offer.

For 30 days, a free trial account is available with full access to all key features – no credit card required.

So, we'll try to be objective here (and you'll see that we are).

However, because of its user-friendliness and versatility, we believe GetResponse is one of the best email marketing services available today.

Our library of email templates contains templates that can be used by small businesses and freelancers to create professional, polished e-mail campaigns.

The drag-and-drop tool is all you need to do to customize templates by adding your logo, images, and text. You can also test and preview them before sending them to your intended recipients.

However, GetResponse's platform's functionality is its most powerful feature. It makes the more difficult aspects of email marketing easier to understand.

You can use GetResponse's workflow builder, for example, to view email campaigns as you create them and decide when certain emails should be sent. If you want to send only a particular offer to a reader by clicking a link, you can do so:

GetResponse does not only segment contacts on your email list automatically, but it can also assign them a score based on their level of engagement.

GetResponse will give a lead a higher “score” if they are regularly open emails or click links, so you can see who your most active leads are.

So you can create a campaign that will target subscribers or leads with high scores if you want to send out an offer to people who regularly contact your emails or are loyal customers.

Instead of sending the same email message to everyone on your list, GetResponse's automation tools allow you to send autoresponders to segmented groups in your list, such as new subscribers and cart abandoners.

It also allows you access to other tools, such as a landing pages builder, a Facebook and Google Ads conversion builder, and a webinar solution. With these tools under one roof, effective email marketing campaigns are made easier without changing between platforms.

2. Mailchimp


  • Scheduled email campaigns are easily automated.
  • Track open rates for each campaign and click rates
  • Real-time reports to monitor the results of each campaign


You can send e-mails for free by Mailchimp's free plan until your contact list reaches 2,000. The free plan, however, has limited functionality. If you want to get them, Mailchimp's Essentials plan starts at $9.99 per month and increases incrementally depending on how many subscribers you have.

Yes, the plan is completely free.

In conclusion

The simple drag-and-drop editor of MailChimp comes with several templates designed to respond to all devices.

The templates can be used by small businesses to add logos, text blocks, and images, and then choose to send e-mails with a regular or automated campaign (on the paid plan).

Regular Mailchimp campaigns use HTML email with a plain-text alternative, while automated campaigns let you specify when an email should be sent, such as when someone signs up for a webinar or subscribes to your newsletter:

A mobile app is also available in Mailchimp. It syncs updates with your Mailchimp account automatically, allowing you to monitor campaigns in real-time quickly and easily.

3. Omnisend


  • Custom forms that feed subscribers into your email list can be embedded in your website.
  • Email campaigns can be set up to send automatically.
  • Incorporate SMS, push notifications, and Facebook Messenger into your email marketing campaigns.


Omnisend offers four different plans, one of which is completely free. Omnisend's free plan, like Mailchimp's, has a limit on the number of features you can use.

The Standard plan, which includes 15,000 emails and automation, starts at $16 per month. Advanced reporting and push notifications are included in the Pro plan ($99/month).

Yes, the plan is completely free.

In conclusion

Omnisend is a marketing automation tool that combines many tools.

Many of the tool's pre-built automation revolve around cart abandonment, welcome series, and transactional emails, making it ideal for e-commerce platforms.

You can even send out automated emails based on buying behavior using advanced features like segmentation. Customers can be segmented based on previous purchases, such as average order value or purchase frequency, and campaigns can be targeted accordingly.

For example, you might send an email campaign to people who recently bought a black t-shirt dress for at least $50:

Omnisend's segmentation options combined with automation workflows will get your email marketing efforts started quickly for small e-commerce stores that rely on forming relationships with their customers.

4. iContact


  • Plan automated email campaigns to be sent based on events rather than a specific time or date.
  • Send campaigns to users using advanced filters such as gender, age, or past buying behavior.
  • Create email campaigns with drag-and-drop (no HTML knowledge required!)


The iContact Essential Plan, which includes the tool's drag-and-drop editor, stock images, and welcome series automation, starts at $30 per month for 500 subscribers. For the same number of subscribers, the Professional Plan begins at $99 per month.

For 30 days, a free trial is available.

In conclusion

Templates, RSS feeds, surveys, and autoresponders are all included in iContact's suite of email marketing tools, making it an all-around choice for small businesses and freelancers.

The drag-and-drop editor in iContact, like the others on our list, allows you to create professional email campaigns without knowing HTML. Then, on a few of your email contacts, you can use their simple A/B split tests to see which message resonates the most:

Besides, the tool's form creator allows you to embed forms directly into your website, landing pages, and emails, making it easier to create and manage your subscriber list.

iContact employs features such as SpamcheckTM to improve deliverability and ensure that every email you send is sent to your contact's inbox rather than their spam folder. This makes it easier to track the effectiveness of your campaigns and ensures that every email you send is read. Furthermore, the tool's form creator allows you to embed forms directly into your website, landing pages, and emails, making it easier to create and manage your subscriber list.

5. ConvertKit


  • Connect email signup forms to customized landing pages.
  • Create your own drip email marketing campaigns from the scratch.
  • Add to the campaign trigger and automation rules


ConvertKit provides a perpetually free, limited plan with unlimited landing pages and 1000 subscribers. By upgrading to the Creator plan ($29/month), you gain access to automated funnels, integrations, and support.

For 14 days, there is a free trial.

In conclusion

ConvertKit is an email marketing service aimed at creatives such as bloggers, designers, entrepreneurs, and anyone with a small business looking to expand their mailing list.

First and foremost, ConvertKit integrates seamlessly with the majority of the most popular third-party apps on the web, including WordPress, Zapier, Squarespace, Instapage, Shopify, and WooCommerce, making it simple to get started using the tool regardless of your platform.

They assist with email marketing in three major ways:

  • Sign-up forms for email
  • Email automation
  • Email designer

Each of these features makes it simple to build easy, responsive elements to your website to increase subscriber numbers and foster relationships.

ConvertKit, unlike some other email marketing tools, allows you to edit sequences after they've been activated.

ConvertKit's automated workflows, for example, can be used to tweak content, create custom paths, and connect subscriber events without having to create new workflows. Simply choose the event you want to edit and save:

6. AWeber


  • There is a free template library available with hundreds of designs to choose from.
  • AI-powered email template designer to generate branded emails automatically
  • Helps you grow your subscriber base by combining landing pages and signup forms.


The price of AWeber depends on the number and length of your subscriber. The lowest rate for up to 500 subscribers is $19/month, and when your contact lists are increased the prices rise in increments with their premium plans.

You get a 14 percent discount on a quarterly scheme or 15 percent on an annual scheme.

A 30-day free trial is available.

In conclusion

AWeber is going back to the basics with its email marketing service.

Thanks to its massive library of free templates, its drag-and-drop designer makes it simple to generate custom emails. If you're in a rush or need design assistance, their AI-powered assistant will even create branded email templates for you in seconds.

Simply enter your website's URL, and the designer will create a custom template for you that you can customize:

AWeber is also one of the few email marketing services that offer all of its features regardless of which plan you choose.

They also have 24/7 customer support available to assist you if you have any problems or questions.

7. MailerLite


  • For more complicated projects, a custom HTML and rich text editor is available.
  • A built-in photo editor allows you to make changes to your photos.
  • A large template library makes it simple to send targeted emails to users.


MailerLite, like many of the other tools on our list, has an unlimited free plan that allows you to send 12,000 emails per month to up to 1000 subscribers.

The forever free plan, on the other hand, has limited features, so if you need more, their paid plans start at $15/month for 1,000-2,500 subscribers and unlimited emails.

Yes, there is a plan that is completely free forever.

In conclusion

MailerLite is designed for small businesses and solopreneurs who want to easily send out professional marketing campaigns.

Magento, Shopify, and WordPress are among the tool's growing list of integrations, making it ideal for e-commerce businesses.

For example, the drag-and-drop editor of MailerLite will help you create automated email campaigns for abandoned carts, subscribers, or even receive feedback on products that include built-in surveys.

MailerLite has also developed an extensive educational program for its customers.

They release webinars, tutorials, and marketing guides every month to help their clients develop more effective email marketing campaigns.

8. Sendinblue


  • Use .csv and text file uploads to import your existing email list easily
  • Send email campaigns to an unlimited number of contacts.
  • Create custom transactional emails that are sent to customers automatically after they make a purchase.


Sendinblue is the only tool on our list that charges you based on the number of emails you send rather than the size of your subscriber list. You can send up to 9,000 email messages per month (300 emails a day) before paying.

As your business grows, you can upgrade to a plan that suits your needs. The Lite plan comprises 100,000 emails per month, no sending limit per day, and a 25$ per month AB testing.

Yes, there is a completely free plan.

Register for a Free Account

In conclusion

Sendinblue checks a lot of boxes for an email marketing service, such as form creation, segmentation, and automation.

It has a special tool for creating transactional emails as well as a built-in CRM and landing page builder.

This tool is a must when selling products online.

You can use an API, SMTP Relay, or a plugin to link the function to your website. When a customer orders, Sendinblue sends the details of their order confirmation number, purchase date, and delivery address to them automatically by email:

9. ActiveCampaign


  • ActiveCampaign works with over 200 different apps and services.
  • Track where your contacts live or travel to improve targeting.
  • With its drag-and-drop designer, you can create email campaigns quickly and easily.


The Lite Plan from ActiveCampaign costs $15 per month for up to 500 contracts ($9 per month if you pay annually.) It includes unlimited email sends, marketing automation, and signup forms.

If you need additional contacts or features, the Plus plan is $70 per month ($49 per month if paid annually), or you can upgrade to the Enterprise plan for $229 per month if you pay for a year in advance.

A 14-day free trial is available.


ActiveCampaign’s email marketing tool is focused on customer relationships thanks to its inbuilt CRM.

Firstly, features like lead scoring and advanced segmentation allow you to create targeted content to send to subscribers on a smaller scale. If you’re a freelancer or small business owner, this will allow you to target contacts and send personalized offers and information easily.

ActiveCampaign also has powerful automation features.

You can use their automation to update contact data and sales leads automatically. On top of this, you can use the tool to build complex workflows that combine triggers, actions, and logic to send out targeted emails.

It’s more complicated than the other tools on our list. But if you’re looking for an email marketing service that can target smaller groups of contacts effectively, ActiveCampaign has the features to make it happen.

10. Moosend


  • Automatically track real-time email analytics
  • Lists are being segmented based on sign-up information.
  • If you know your way around HTML or CSS, you can customize emails using the code view tool.


Unlimited emails, sign-up forms, reporting, and analytics are all included in the free plan. The Pro plan starts at $8/month if you need landing, transactional emails, or phone support.

Yes, there is a completely free plan.

In conclusion

Moosend is designed for agencies and e-commerce businesses looking for a low-cost tool with a big punch.

It includes all of the marketing automation features found in the majority of other tools, such as various email campaigns, newsletters, and mailing lists. It also comes with several customizable templates that can be used to quickly and easily create responsive email campaigns.

This tool is ideal for small businesses and freelancers because it allows you to add customizable opt-in forms to your marketing platforms, such as your blog or Facebook page:

This makes it easy for you to develop your subscriber list using an omnichannel approach and to access other tools such as automated workflows and real-time campaign analysis!

11. Campaign Monitor


Contact list segmentation allows you to be more specific with your campaigns.

You can see which links in your campaigns received the most clicks using visual reporting.

Link checking software that ensures your emails are ready to send.


Campaign Monitor has three subscription plans: Basic, Unlimited, and Premier.

Pricing is based on the size of your list and access to certain key features, as it is with most email marketing providers.

The cheapest subscription plan is $9 per 500 contacts, but if you want to use marketing automation for more than just welcoming new subscribers, you'll have to pay at least $29 per 500 contacts.

Campaign Monitor also offers a pay-per-campaign option for those who only send emails regularly and don't want to incur another fixed cost.

In conclusion

Campaign Monitor is a trustworthy email and automation service.

With the drag-and-drop email builder and 20+ email templates, you'll be able to get your campaigns ready in no time.

Its visual reporting and advanced segmentation capabilities will enable you to run more data-driven programs with a high return on investment.

While its price is on the higher end, the pay-per-campaign option may be a good way to keep your monthly costs down.

12. Drip


  • Built with behavior-based automation for e-commerce businesses
  • SMS campaigns can be sent from your workflows.
  • Personalization and dynamic content


Drip only has one main type of plan based on the size of your email list.

Pricing begins at $19 and allows uploading up to 500 contacts into your account as well as email support. You can also contact their team via chat if you've spent more than $99 per month.

You'll have to pay extra if you want to send SMS or MMS to your contacts. That works out to $15 per month for 1,000 SMS and $30 per month for MMS.

There is a 14-day free trial period available.

Register for a Free Account

In conclusion

Drip focuses solely on email and SMS as its communication channels.

Its main features are designed to assist e-commerce businesses in growing a better understanding of what marketing communications work best for them.

Although it lacks some features that other providers offer, such as landing pages and Facebook ads, it does offer helpful integrations that help you get around this.

email marketing software in 2021

What types of businesses can benefit from email marketing services

According to Fluent's 2018 Inbox Report, 80 percent of Americans check their email at least once per day. This means that every type of company can use email marketing to increase revenue.

To be more specific, email marketing can benefit businesses in three ways:

  • Building up solid brand-customer relationships
  • Using nurturing emails to increase customer or subscriber loyalty
  • Increasing conversions through sales and marketing promotions

And email marketing is not exclusively just for big businesses, because of more affordable services. Indeed, email marketing is one of the best choices for small businesses, consultants, and freelancers looking to increase revenue on a limited budget.

You can further divide the benefits into three major areas:

Benefit #1: You can use email to establish and consolidate customer relationships

Expanding your customer base is challenging if you own a small business or are freelance.

But email marketing can help you expand your audience and paying customer base quickly.

You can improve your relationship with subscribers by sending out product updates or blogs to your list. All you have to do is utilize features like templates and segmentation found in email marketing services to send out polished, effective campaigns.

If you are a consultant or freelancer, you can give discounted packages to existing clients during the holiday season instead of sending them to each client individually. You can even customize your offer based on the client's previous purchase using the segmentation and personalization features of your email marketing service.

Is it going to immediately increase your sales or revenue? No, it's not true. However, email marketing works best when done consistently and regularly.

Benefit #2: To know more about your clients, you can use email marketing as a two-way street

How much information do you have about your customers?

One of the most useful aspects of email marketing for small businesses and solopreneurs is gaining insight into your customers' needs, buying habits, and feedback.

You can use email campaigns to distribute surveys asking for feedback on the following topics:

What they hope to gain from being on your mailing list

Topics they want you to cover in your content

Work you've already done

You can increase your future offers by releasing new products.

These advertisements can also be used to find out which links your clients are clicking and which products and offers they are most interested in.

Keep in mind that you may think your product or service is fantastic.

But how do your clients feel about your product or offer?

Once you have the answers, you can use all of the information you've gathered to provide your customers with more relevant content and solutions.

What is the ROI from an email marketing service you can expect

Marketing can be costly, particularly for small businesses and startups.

This is another reason why email marketing has remained the leading marketing channel.

According to a DMA study, the average email return on investment is $42 for every $1 spent.

There are a few possible explanations for this.

First, more than 80% of customers check e-mails daily, over half of whom check 1-3 times daily. This is more than any other marketing channel would say such as Facebook or Google.

Second, email gives you a much more personalized way to speak to your customers as we shared earlier. It's a place where you can get to call them by their first names and talk about their issues. One-on-one.

Finally, more than the other channels, email converts.

Email produces average click-through rates of over 3.4 percent, according to GetResponse's annual Email Marketing Benchmarks report.

And, when it comes to triggered emails, engagement is three times higher.

Now, what’s the best email marketing software for you

Choosing the best email marketing service boils down to what you need.

In the end, your decision will be based on two factors: the size of your contact list and the nature of your overall email marketing strategy.

While some tools are less expensive, they may lack advanced features such as segmentation and automation.

Whatever your requirements are, one thing is certain: choosing the right email marketing service is critical to developing an email marketing strategy. Take your time, do your homework, and make wise investments!

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