Steps to promote Fiverr gigs
The essence of social media marketing is to direct more traffic to your gigs and converting them to buyers. Before I go into the social media strategies, the steps below are crucial as these are the factors that will make or mar your marketing process.
For your gig to convert the traffic to buyers, you should observe the following
You might want to add a profile picture, fill out your skills, add education and certifications
Your gig description is your second sales copy. Most times, after your proposal convinces the buyer, they would want to check out the gig that is used in applying for the job.
A deliberate attempt must be made in ensuring that it is well and professionally written and at the same time free from grammatical blunders. Imagine someone offering a service on writing and yet unable to put up a description that is free from errors. How can you help someone when you can't help yourself?
Some clients may not be bothered but a lot of them do. As long as the write-up is for people to read, it must be your best. Run it through some free grammar checkers online before you send or even publish
Pricing is another factor that should be considered. Some people gave out jobs based solely on pricing. Since you are just starting out, your pricing should be reasonable in order to attract clients quickly, get your 5-star reviews and build a profile with a vibrant portfolio.
Some buyers are not patient. If they buzzed you and didn't respond within minutes, they see you as unserious, and they move on to the next available seller. If you are contacted by a potential client, respond swiftly and be professional in your response.
Social Media Strategies
The secret to a successful social media marketing strategy is to offer value, build trust and be everywhere. I concentrate on building a business around my services and not just litter my links everywhere to get $5 here and there
In building a long term and solid business, these websites are worth investing your time in:
Quora, your personal blog, YouTube, Facebook, Twitter, Pinterest, Instagram, Medium.
Due to the fact that the content type for each of these platforms, you can use one idea and repurpose it to fit each platform.
For example, you publish a blog post on your blog, you can reformat it into a list type of post for Quora, shorten it for Medium, make video content for YouTube, use Canva to create an infographic out of it for Pinterest, smaller graphic for Instagram, and so on…
When you spread your content across the different platforms, the potential for exposure is much much higher than just limiting yourself to posting on your blog, and you don’t have to pay anything.
The essence of spreading yourself across many platforms is that they all are designed to reach different audiences.
For example, Pinterest is more popular among women so if you have a gig that caters to women’s interests, Pinterest would be the place to go to reach those women.
On the other hand, you can go to Medium for people who are more into reading and writing and offer your book cover design services there.
A clear understanding of how each platform works will go a long way in helping your marketing campaign in the long run.
Let’s be a bit practical here…
One of the main steps in getting a continuous flow of jobs beyond the Fiverr platform is by having a credible online presence.
Give value and answer digital marketing questions well so that you can build trust. This is because when people get quality from you, they will be happy to buy your service. When you give value, quora will promote your answers to other people. Answer questions related to your niche and occasionally link to a blog post that has your services included.
2. Social Media
- Join active and relevant groups on Facebook and provide value so that you can be known
- Start a Facebook group and build your tribe and just post value content to gain the trust of people
3. Content Marketing through a Blog & Youtube Channel
If you are not keen on making videos, you can go the route of content marketing through the blog. Your services can be promoted in your posts.
Even, if you are not comfortable with video, learn it as Youtube is a sure way of growing faster not to mention that it is the rave of the moment. Create tutorial videos
Build your audience and you won't have to worry your head over getting clients because the clients will be the ones to contact you
If you can commit to these tasks daily, then you are on your way to building a real long term business
I wish you the best in your freelancing journey.